M&S
Lunar New Year Campaign.
For this year's Lunar New Year campaign, and our third LYN collaboration with M&S, we created Dexter the Dragon. The character was first brought to life through illustration and then modelled, rigged and animated in 3D. The campaign was rolled out across Malaysia, Singapore, and, more noticeably, in their Central Tower flagship store in Hong Kong.
Lunar New Year Campaign
Storyboarding.
3D Modelling.
3D Animation.
Cinema 4D.
After Effects.
Creating the Dragon
The dragon animations combined 3D animation and layered 2D motion graphics to create depth on the large format screens. We created three custom animations and a series of still renders to support the global rollout. The animations were utilised on large-format LED displays, till point screens, POS and social media with great success.
