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Barbour
Personalisation tool.
Across the industry, there is a growing demand for personalised merchandise. Barbour recognised this and wanted to create a unique in-store experience. The goal was to allow customers the opportunity to create custom apparel and send their items to print while they shop. Blooq created a web application that enables advanced personalisation in a 3D environment. Users can select a product, choose their colour and add text and graphics to key locations across the garment.
Personalisation tool
Design.
Web app development.
3D modelling.
VueJS.
Tailwind CSS.
HTML5.
![Barbour Personalisation Stand](https://a.storyblok.com/f/148408/1920x1080/a625d54cd2/barbour-stand-fullwidth.jpg)
3D visualisation
The app is presented on a fixed-positioned iPad in front of a Harlequin-designed print unit. Users can quickly select and customise their products using the in-built gestural display. The 3D items can be spun a full 360° during the design process. Each selection is mimicked on the virtual model to create the most realistic experience possible.
![](https://a.storyblok.com/f/148408/1600x1200/a73ca8034e/barbour-two-column-2-2x.jpg)