What we do.
Web apps are digital retail's secret weapon. They enable users to perform simple or complex tasks and are an excellent way for brands to engage with their customers. Like websites, web apps are accessed through your browser and can be triggered instantly via a QR code. Web apps, however, are much more interactive. They can run across multiple platforms, track user data, and provide a digital solution to almost any campaign.
Augmented and virtual reality are some of the most popular topics in retail. They have changed how customers interact with products and offer a whole new dimension for brands to explore. This immersive technology has unlimited applications and can add value across e-commerce, social and visual displays. Either discipline can be added to your marketing strategy to improve engagement and drive sales.
Bespoke systems can help your business run and operate more effectively. They are designed to solve complex problems and automate even the most gruelling tasks. Blooq was founded on the success of our custom-built suite of systems for Harlequin. These systems aptly named HOST, save hundreds of thousands in costs each year. Now we offer the same service to our clients.
It's official; social media filters have taken over the world. Since their inception just over ten years ago, they are now how many people express themselves on social media. Snapchat, Facebook, Instagram, Tiktok and many other platforms offer this feature to their users. Brands can use this technology to provoke conversions and grow campaigns organically across multiple channels.
Animation is at the heart of what we do, and we use it to add personality to our displays, apps, sites and social media work. People are naturally drawn to movement. So much so, that Twitter reports up to ten times more engagement on tweets using motion graphics, to ones that aren't. Animation is no longer a 'nice to have' but a 'must have' across every campaign.
All our services create impact, but they become really powerful when combined across a well-thought-out, omnichannel campaign. Customer needs have changed, and their purchasing journey has to be carefully considered at every touchpoint. Blooq works in partnership with internal marketing departments to plan campaigns and harness the power of new technology.